5 Photography Marketing Ideas
Being a photographer is a very fun and rewarding career. Unfortunately, if you’re looking to make a little money, there’s more to it than just pressing a shutter button.
Marketing your skillset does have unique challenges, but they can all be overcome with a little bit of work. It doesn’t really matter if you specialize in one type of photography, or if you do it all, these tips should help you no matter where you’re at in your career.
1. Local SEO
Most photographers skip this very crucial step in marketing – and it’s arguably one of the most important. Local SEO isn’t just for brick-and-mortar studios. Freelancers and photographers that work out of their home will also want to take advantage of it.
- Claim your Google business page.
- Use local keywords. Especially the city. Use the city with your main keyword in your website title, h1 tags and your domain if you can.
- Get local reviews.
- Have a local link back strategy.
2. Promote Images on Social Media
Images are your bread and butter – might as well show off the product! Promoting yourself on social media is one of the easiest ways to share what you do.
It’s also a great way to spread the word. Great photos will get shared far and beyond your regular circle of friends. Using social media can increase your local reach.
- Instagram. This medium was made for you. People have built entire livelihoods off of sharing their craft on Instagram. Post regularly.
- Facebook. Facebook posts with a visual are shared more. 75% of all content shared on Facebook has a picture associated with it.
- Twitter. Here are some great tips to help photographers share on Twitter.
- Pinterest. This one really depends on your business. It’s a highly visual medium, but you’ll want to make sure your content is relevant.
3. Start a Blog
You’re a photographer, so don’t get too intimidated by having to write words. With practice you’ll get better at it. Most of the time your pictures will do the talking anyway. At Contrastly we’ve already mentioned how a blog can help you, but it’s a good reminder.
Having a place to showcase your work along with the story that goes with it can be a real powerful way to reach clients. It will also help position you as the expert. Blogs are an excellent way to assist you in your content marketing strategy. You’re in the business of creating content – showcase it!
4. Build an Email List
Building an email list will help you keep in touch with the people that actually want to hear from you. You can keep them informed of any promotions or contents you are doing, or just share with them a photo of the month to stay top of mind. Emails lists are used by many people and brands for a reason: They work. There’s no reason your photography business can’t put it to work for you.
5. Offer Referral Bonuses
Most people will be more than happy to talk about an experience they enjoyed. If they get a referral bonus from you, like a gift card or discounted service, they’ll be even more excited to tell people all about the great work you do. Word of mouth advertising is one of the most effective ways to promote your business.